Estée Lauder

My Retail Box collaborated with Estée Lauder in the creation of custom furniture for product display within exclusive commercial spaces. The projects were developed especially in boutiques and brand areas inside El Palacio de Hierro in Mexico, where product presentation and customer experience are central.

The objective was to create display spaces capable of reflecting Estée Lauder's visual identity, highlighting its beauty and skincare products, and supporting a clearer, more elegant and functional customer experience at the point of sale.

My Retail Box developed retail furniture solutions adapted to Estée Lauder's premium universe. The response included displays, showcases, counters, testing areas, strategic lighting and personalized service spaces to reinforce product presentation and brand consistency.

The project brought together different furniture and presentation elements designed to structure the commercial space, improve product visibility and support the customer experience within the beauty retail environment.

• 01Premium product displays: pieces designed to highlight collections, priority products and skincare lines.
• 02Showcases and counters: presentation elements with elegant finishes to strengthen the brand's premium perception.
• 03Modular furniture: flexible structures designed to adapt to campaigns, seasons or presentation changes.
• 04Testing area counters: functional spaces for makeup, consultation and treatments.
• 05Strategic lighting: integrated light to highlight products and improve the point-of-sale atmosphere.
• 06Personalized service areas: zones designed for a clearer, more comfortable and professional customer service experience.

The result is a set of display spaces that strengthen Estée Lauder's visual identity in Mexico and improve the presentation of its products within El Palacio de Hierro. The developed solutions combine functionality, elegance and brand consistency in a premium retail environment.