Gran Consumo

My Retail Box has developed work for the Mass Market sector in modern retail distribution environments, including supermarkets, hypermarkets, convenience stores and department stores. In these points of sale, product presentation plays a key role in capturing consumer attention and strengthening brand visibility.

The challenge was to create visible, functional and adaptable solutions for high-traffic commercial environments. Each element needed to help highlight products, support temporary or permanent campaigns, organize commercial communication and improve the readability of the offer at the point of sale.

My Retail Box developed display and POP communication solutions adapted to the needs of the Mass Market sector. The response included visibility supports, display structures, signage and presentation elements designed to reinforce product impact in competitive commercial spaces.

Mass Market work can integrate different types of temporary or permanent supports, depending on the commercial objective, campaign and retail environment.

• 01Stoppers: visual indicators that extend from the shelf to highlight promotions or specific products.
• 02Floorstands: structures placed in aisles or strategic areas to increase product visibility.
• 03Countertop displays: counter displays designed for small products or impulse strategies.
• 04Hooks and clip strips: supports used to place products in strategic shelf areas or gondola ends.
• 05Digital signage: screens or dynamic resources used to communicate promotions, information or product features.
• 06Glass showcases and displays: solutions for premium products or categories requiring a more refined presentation.
• 07POP signage: visual elements such as posters, banners, vinyls or campaign materials used to reinforce promotions at the point of sale.

The result is a set of display and visibility solutions that help structure commercial presentation, reinforce product impact and improve the consumer experience in large-format retail environments. This work shows MRB's ability to operate in high-traffic retail spaces with clear, functional solutions adapted to the point of sale.