Nespresso

To support the launch of the Vertuo range in Mexico, Nespresso sought an urban activation capable of generating strong visual impact on one of Mexico City's busiest commercial hubs. My Retail Box developed a monumental-scale piece installed in Plaza Carso, in front of the Museo Soumaya, an environment with high foot traffic and a strong architectural presence.

The objective was to build a faithful large-scale replica of the Vertuo machine, respecting Nespresso's visual identity and guaranteeing a flawless execution in a demanding public space, with the logistics, safety and finishing standards required by a premium brand activation.

My Retail Box designed, manufactured and installed the entire piece: structure, cladding, matte black finishes, perimeter architectural lighting and integration of brand communication. Every element was calibrated to reproduce the proportions and visual codes of the Vertuo machine with precision at an urban scale.

The installation was executed within a controlled project logic, with logistics coordination on public space, night-time assembly, access management and on-site technical validation. The project integrated outdoor lighting solutions, signage and activation elements visible from different points of the plaza.

The result is a high-impact brand activation, with a monumental piece that integrates into the architectural setting of Plaza Carso and reinforces the visibility of the Vertuo range in Mexico City. The execution demonstrates MRB's ability to produce and install large-format brand devices in strategic public spaces, with finishing precision and operational control.